In 2020, it was found that the main social networking profile of UK social media users was Facebook with 57 percent of responding individuals claiming it as their most used social networking profile. During the same survey period, 14 percent of respondents listed Instagram as their main social media account.
Which one of these social networking sites or apps do you use most often?*
Characteristic
Facebook
Whats App
Twitter
Instagram
YouTube
SnapChat (since 2015)
LinkedIn
Pinterest (not included in 2017 survey)
TikTok
Reddit
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* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)" ** Most recent survey carried out from September to November 2019.
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Ofcom. (April 28, 2021). Which one of these social networking sites or apps do you use most often?* [Graph]. In Statista. Retrieved August 12, 2024, from https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/
Ofcom. "Which one of these social networking sites or apps do you use most often?*." Chart. April 28, 2021. Statista. Accessed August 12, 2024. https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/
Ofcom. (2021). Which one of these social networking sites or apps do you use most often?*. Statista. Statista Inc.. Accessed: August 12, 2024. https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/
Ofcom. "Which One of These Social Networking Sites or Apps Do You Use Most Often?*." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/
Ofcom, Which one of these social networking sites or apps do you use most often?* Statista, https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/ (last visited August 12, 2024)
Which one of these social networking sites or apps do you use most often?* [Graph], Ofcom, April 28, 2021. [Online]. Available: https://www.statista.com/statistics/308704/main-social-networking-site-preference-in-the-uk/